Search Engine Optimisation and Website Promotion Services
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Do you have a Web site that is struggling for traffic? Is a meagre traffic flow knocking your ROI figures for six? Do you know that Web sites don't attract traffic by themselves?
Too many businesses spend thousands on a site and then sit back with their fingers crossed, hoping for the best. Unfortunately, the bulk submission services have spent fortunes, through spam and other means, convincing us that floods of traffic will come to any site following the use of their services and software. Nothing could be further from the truth! Others entrust their site promotion to so called 'experts' who promptly syphon away promotion budgets with a pile of promises and little by way of return.
In order to gain any kind of significant position in search results, you must know how to optimize your pages to be Search Engine friendly and thereby position your site at or near the top of any results page.
Most businesses are still in the dark as to how to tune their sites to appeal to the search engines, or they simply don't have the manpower or the time to look at this in any great depth and so increasingly outsource this part of site strategy to others. Invariably for business site owners, the only person they think to ask is the site designer and builder.
This is generally when the trouble starts, because many Web designers, even those with a high level of expertise in site design and graphics, don't have the first idea about search engine optimization strategies and merely see this as a constraint to their artistic independence.
So the finished site is handed back to the hapless Web site owner who is left wondering why his site is impossible to find on any search engine and enjoys zero traffic.
Search Engine Optimization Help. Search engine marketing is just like any other aspect of marketing your business, either online or off. Educating yourself with all the SE industy secrets will give you the competitive edge. But that's easier said than done! With today's search engines becoming more sophisticated by the hour and also competing with each other to give the most relevant results, just including a string of keywords in your Meta tags won't do the trick anymore.
Warning: There are many Search Engine Submission services around and a plethora of Submission Software Packages out there and it can be very confusing and very hard to make a final decision, especially when they all promise; MORE!! FASTER!! BETTER!! CHEAPER!!.
So let me make it really clear for you. Almost all of them DON'T WORK!
Among the most oft repeated myths on the Web today is that submitting
your site to 1000's of search engines will bring in tons of new traffic and sales to your
Web site. Unfortunately, this is just not true, and the true beneficiary
of bulk submission software are the email harvesters who just want to sell your name and
address to junk mailers. Also, most offers to submit to thousands of search engines and directories for free prove to be scams, and could put you on free-for-all pages, or "link farms", that will get you penalized or banned in many top search engines.
The truth is that there aren't 1000 search engines that are any good. About 95% of any search engine traffic to your site comes from the top 20 engines. Equally important are the keywords that these top 20 engines deem most relevant to your business. If you cannot appear near the top of the search results for keywords that apply to your business, you will be impossible to find.
Why is Submitting Alone NOT ENOUGH?
Because search engines are becoming smarter! They have developed morals and attitude!
Just as in any other walk of life, it pays to be honest with the search engines.
Amazingly some still think you can submit all day long, and this will make a difference. Believe me, it will make a difference, but not the one you're expecting! Any site can be banned from search engines altogether if the site owner is perceived as a submission spammer.
Search engines have been taught to "see" if what you claim to be on the page IS on the page. They can tell if you are trying to overwhelm them with keywords, either visible or invisible, and can determine if the page is a trick or "doorway" page to make the site seem more important than it is. It's not how much you submit, but the quality of what you submit, that makes the difference between a page one listing and page one hundred listing.
Most search engine users trust them to give good relevant listings, and therefore, do not scroll past the first few pages of search engine results. A site must appear near the top to be found. If you'd like to learn more about how your business can profit by using a full Search Engine Optimisation Make Over, please use the Contact form, write to me at this address:
or call me on: Tel. 01761 462722.
What exactly will you be doing to help me?
Take an overall view of the site to determine the direct relationship betweeen the text and source code.
Examine the colour scheme and other design aspects that may jeopardize user acceptance.
Where required, help to choose a domain name that will enhance search engine positioning.
Keyword research.
Optimizing the title and description and relating that to the copy text to improve search engine ranking.
Keyword frequency and placement.
Accessing the impact of site structure for catalogueing by search engines.
Renaming linked pages to reflect topic and relevancy (where required).
Maximizing the odds of directory acceptance by making sure the title and description are crystal clear, and submitting to the correct categories.
Turn off the whizz bang wallop, flashy stuff that users soon get fed up with and go back to basic, search friendly, usable, nice to look at, easy to read, HTML.
Hand submit your site to as many search engines and directories as you need. You choose a number and package that suits your budget.
Our packages include hand submission to the top 10, 20, 30, 50 or 100 Search Engines and Directories.
All the really important search engines are included in the smaller packages.
The all important task of choosing the correct directory category.
Looking at link popularity, how to get some and designing the program to make it work for you.
Encouraging the use of "anchor text" by partner sites to boost rankings.
Absolutely no spamming techniques are used for an artificial and temporary boost that ultimately get your site banned or kicked out of the search engines and directories.
Save yourself hundreds of hours learning and playing the search engine positioning game. Let me help with your internet marketing program and improve your return on investment. Contact Me Here and let's get the search engines working for you.
